I never understood Twitter. I tried it for like a almost a month and eventually forgot my password and just didn’t care anymore.
But when I did use it, you make a tweet or comment and then either no one responds to it, or like a hundred people respond with mostly vitriol or just total confusion, not even relating to your comment.
It ended up just being like a really shitty news feed, with a mix of random people from Ghana that started following me and visa versa for whatever reasons.
So, I vaguely remember a podcast talking about this. Maybe Reply All? But anyway, they will move into a market and pay the costs to establish a footing or something. A similar thing happened to a pizza shop and they were subsidizing it so much that the owners realized and took advantage.
Edit, I believe this is what I was remembering: https://www.bbc.com/news/technology-52724062