This has to be the idea of the century

  • Quicky@lemmy.world
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    15 days ago

    No interest in Windows at all, but Copilot is actually a great name for what the product is supposed to be/being marketed as. Windows Intelligence sounds like a return to the very old-school long-winded style of Microsoft branding.

    • rtxn@lemmy.world
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      15 days ago

      The virgin .NET:

      Thread.CurrentThread.CurrentCulture = System.Globalization.CultureInfo.InvariantCulture;
      Thread.CurrentThread.CurrentUICulture = System.Globalization.CultureInfo.InvariantCulture;
      

      The chad POSIX: LANG=C

  • baatliwala@lemmy.world
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    14 days ago

    Copilot is fantastic branding tbh. It’s like the MBAs want change for the sake of keeping their jobs.

    • TheGrandNagus@lemmy.world
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      14 days ago

      For real.

      I dislike Copilot with a burning passion, but I can’t deny it’s an amazing name. Because that’s what AI in an OS should be.

      A copilot. One that will take over and help me do things, especially tedious things like offline translation, better screen reader functionality for the blind, better speech recognition and synthesis, etc.

      Of course that’s not what MS is doing, they’re doing it to shove gimmicks down our throat and to scoop up data en masse.

      Windows Intelligence is just… Ugh. Do they not get that Apple Intelligence, while still being a bit of a rubbish name, at least works because it still can be shortened to AI?

    • njordomir@lemmy.world
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      14 days ago

      I agree. In a vacuum, Copilot is a good name, potentially S tier. Too bad they shoved it in everyone’s face and made us all hate it. Now they have to rebrand and hope we don’t hate that too. Spoiler, we will.

      • weeeeum@lemmy.world
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        14 days ago

        Don’t even know why they think rebranding it will work

        People aren’t stupid. Referring to shit with another word doesnt make it any less gross.

        • WhyJiffie@sh.itjust.works
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          14 days ago

          don’t fool yourself. people still don’t know how to install windows. consider the outside world, not just our echo chamber

  • rtxn@lemmy.world
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    15 days ago

    You can call it 𝓜𝓮𝓻𝓭𝓮, but it’ll still taste like shit.

      • rtxn@lemmy.world
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        14 days ago

        It’s not markdown, those are different unicode characters. https://cursivegenerator.net/

        By the way, you can view the markdown source of comments and text posts. There’s a “view source” button that looks like a document icon on the stock Lemmy UI.

  • Why9@lemmy.world
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    14 days ago

    It’s such a dumb name, that it makes me genuinely furious there there are people out there who have lied and impostered their way into positions where they can make such decisions, while having absolutely no clue at all what they’re even doing in the building.

    Apple intelligence makes sense, because the abbreviation is AI. Pretty smart and simple if you think about it.

    But Copilot is the kind of name Apple would choose for its product. Things like centre stage, launchpad, facetime… They’re all very descriptive and cool sounding names of their software products. Copilot is a great name that they’re throwing away along with Cortana because their crappy practices are crappy.

    • levzzz@lemmy.world
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      14 days ago

      It came from github copilot, which quite literally codes alongside you, like a copilot.

    • nawa@lemmy.world
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      14 days ago

      And also, isn’t Copilot in other MS products besides Windows as well? Even if not now, it could be in the future. This naming would make it limiting to expand.

    • T156@lemmy.world
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      14 days ago

      Or reprise their old assistants from XP.

      At least a “computer Wizard” would make them stand out compared to ChatGPT in a funny box.

  • kalleboo@lemmy.world
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    15 days ago

    Microsoft try not to copy everything Apple does challenge: Impossible

    At least “Apple Intelligence” is cute because the initials for it are A.I.

  • TORFdot0@lemmy.world
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    14 days ago

    Just get the confusing branding over with and call it “Intelligence for Windows Live Business Premium”

  • Tux@lemmy.world
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    14 days ago

    Its still the same PR nightmare and no one wants your AI crapware Micro$oft!

  • Optional@lemmy.world
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    15 days ago

    Wow where’d they get that jenius branding idea, I wonder.

    Microsoft. Never changes.

  • irotsoma@lemmy.world
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    14 days ago

    I mean that’s standard practice. If a feature, product, or company develops a bad reputation, just rename it. If your market is large enough there will be enough people not paying attention to not realize it’s the same product.