Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

  • IrateAnteater@sh.itjust.works
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    5 months ago

    the ads are minimally intrusive — that is, highly relevant and engaging — they should not detract from the overall user experience

    In what universe do ads, no matter how “relevant and engaging”, ever not detract from the overall experience?

    • RubberDuck@lemmy.world
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      5 months ago

      Those ads that are now inserted during the program on us tv shows are annoying as fuck Banner at the bottom or side… Goddamnit.

    • Maggoty@lemmy.world
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      5 months ago

      Especially in shows not edited for commercials. They just throw them in the middle somewhere so the show gets cut mid-sentence. It’s ridiculous. If you want to show me ads after that episode, then fine. But killing the entire pacing of the show for your ads in a service people are paying for already? that’s just infuriating.

    • olympicyes@lemmy.world
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      5 months ago

      Always does but some implementations are better than others and bills still need to get paid. Network TV can’t force you to watch ads before beginning your program, but streaming can. I’m irritated that Prime has ads even though I pay for it but at least the way they handle them (only before the program starts) is acceptable to me. Interrupting a program to show ads the way YouTube does is horrible customer experience. What’s crazy to me is the way network tv shows have gone from 22 minutes in a 30 minute block to 17-19 minutes.

    • Nougat@fedia.io
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      5 months ago

      I’ve been watching Monk recently, without ads, and it’s very interesting how television shows used to be written and edited for commercials. It’s dead obvious where the commercials used to be, and even that detracts from the overall experience.

      • umbrella@lemmy.ml
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        5 months ago

        modern shows frame things differently to account for people watching on tiny phone screens and we might be bothered a few years down the line when we get holodecks or mind control implants

        • sunzu@kbin.run
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          5 months ago

          we were not the customers… we were the product lol…

          yeah it hurts, so let’s stop allowing ads into our lives as much as possible…

          the fact that netflix wants to offer it for free is telling what their core business is turning into…

          • Altima NEO@lemmy.zip
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            5 months ago

            Their core business is lost, IMO. Once they stopped offering movies in favor of their own content and tv shows, thats when it was game over for me.

            • sunzu@kbin.run
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              5 months ago

              I agree I stopped with them mid 2010s… their OG content is just low quality engagement slop. I prefer spytube for that.

          • rand_alpha19@moist.catsweat.com
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            5 months ago

            I’m not streaming it, it’s on my media server, so there are no ads. I don’t pay for any services except Shudder because it’s still cheap and niche.

            • sunzu@kbin.run
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              5 months ago

              good, same here but we are a very small minority…

              half the population still pays for cable haha

      • BearOfaTime@lemm.ee
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        5 months ago

        I don’t mind those breaks… It feels like going to the next chapter in a book.

        But actual ads, yea, not for a service that costs.

        Though this whole thing is funny - they collect even more user data than they did with cable or broadcast, and now want to show you ads too.

        Can’t wait to finish my media server setup.

        • PlantJam@lemmy.world
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          5 months ago

          I don’t mind when it’s an obvious break followed by a new scene. I do mind when the break is in the middle of a scene and they essentially replay the last thirty seconds before continuing the story. It just feels very disjointed and dated.

      • CaptDust@sh.itjust.works
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        5 months ago

        Some shows we’ve watched spend their time “recapping” after the 'ad breaks", playing same scenes we just saw. Drives me nuts, wastes my time and feels so dated.

        • stellargmite@lemmy.world
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          5 months ago

          That was a trope of real tv shows especially , and also a way to fill time with less filmed content i.e cost cutting. Often you’d see many shots 5-7 times throughout the show. Opening montage , before ad tease, after ad recap, thr event itself, end of show montage summary etc. Also drives me nuts. Even back when ads were between. “Yes I know what happened two minutes ago!”. And then there were so many shows you could tell the edit project file was a template and they just replaced the footage. Same exact structure every episode.

        • Nougat@fedia.io
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          5 months ago

          Monk doesn’t go that far, and it’s still obvious. “Here’s a joke before commercial!” Pause. Fade back in to a new scene. Pause. “Here’s a little cliffhanger before commercial!” Pause. Fade back in to a new scene. Pause.

          • Maggoty@lemmy.world
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            5 months ago

            At this point if I’m ever responsible for making a tv show it will have obvious places for commercials to go just because I don’t want them butchering it.

            • The Pantser@lemmy.world
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              5 months ago

              Good luck, if you ever watch any of the free TV apps like freevee they will just hard cut in a commercial, sometimes in the middle of a sentence. Then they have the old places where a commercial was in the OG broadcast and it just fades to black and back. It’s really jarring to watch.

        • The Pantser@lemmy.world
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          5 months ago

          I always thought it would be a nice addition to piracy for a release group to edit a version of shows that cuts the recaps and makes a more unified episode. I would totally only ever download their releases.

      • Flying Squid@lemmy.world
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        5 months ago

        There are also shows that based jokes around the fact that they were going to or just came back from a commercial break and now you don’t have those in those shows. And now, I guess, they’ll go back to editing shows for ads.

        What a weird modern landscape we’ve made for ourselves.

        • rottingleaf@lemmy.zip
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          5 months ago

          What a weird modern landscape we’ve made for ourselves.

          Every generation ever. Well, maybe since inventing the wheel

    • surewhynotlem@lemmy.world
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      5 months ago

      Honest answer? Kids toys ads. The kids love the ads more than the show sometimes.

      It sucks for parents though. Gets expensive.

    • criticon@lemmy.ca
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      5 months ago

      I hate ads, but sometimes prime puts 2 minutes of ads at the beginning of a show or a movie and then no ads, I’m ok-ish with this, much better than imdb or tubi that play the same commercial every 15 minutes

      If I start a stream and it shows that it will have several breaks I stop it and get it from the high seas

      • Bluefruit@lemmy.world
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        5 months ago

        I wish they wouldn’t do that. If i have to hear about Southern New Hampshire University again I’m gonna hurt somebody.

        If I agree to free thing and have to watch ads, aight fine.

        But at least make them different man, i hate that they play the same one over and over again. It does not make me want to buy your product.

        • dual_sport_dork 🐧🗡️@lemmy.world
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          5 months ago

          I was sitting in a diner the other day and one of their TV’s was apparently, for lack of a better word, tuned to that Samsung TV Plus service. I watched it play the same Kia ad four times, back to back. Not in separate commercial breaks. All in one commercial break where the same ad was played four times consecutively.

          Just like you, I have to say they found no success in making me want to buy a Kia.

      • snooggums@midwest.social
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        5 months ago

        I would be fine with that if it was free and didn’t reply the ads if I stop and resume.

        If I am paying money, then ads are unacceptable.

        • Manalith@midwest.social
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          5 months ago

          Included with this, promoting one of your shows before the one your watching starts should be considered an ad and not happen on ad free tiers, looking at you HBO and Paramount.