The US Federal Trade Commission (FTC) has adopted a ‘click to cancel’ rule, which aims to make it easier for people to end subscriptions.
It will force companies to make subscription sign-ups and cancellations equally straightforward.
Businesses, including retailers and gyms, will also have to get consent from customers before renewing subscriptions or converting free trials into paid memberships.
The new rule is due to come into effect in around six months’ time.
Republicans: “Government never does anything to help you!”
But they’re hurting my business! People who forgot to unsubscribe make up 99% of my user base!
Regulations are trying to get in the way of economically productive businesses like mine. /s
To be fair, I’m sure many of them are already working as hard as they can to make sure these new rules never do.
That’s how it always works. Break the government so they can say the government is broken.