It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
…
2014 impreza. No screen at all. I bought a phone mount that shows waze and charges my phone.
I have cruise control and heated seats. And I can operate both with gloves on!
Don’t need a backup cam because my windows and mirrors are good.
I will drive this car until it dies, and then I’ll replace the head gaskets and drive it until it dies again. And then I will replace the cvt and drive it until it dies a third time.
Unfortunately there’s nothing you can do about the NY road salt. The frame will be left, flake by flake, in the gutters of 490. It’s the only thing that can take this car from me, and it is its inevitable fate.