Which indicates that policy is secondary to messaging. On every substantive policy metric, Democrats are better than Republicans. People even say they prefer Democratic policies over Republicans’ when polled, by wide margins. So it must be the messenger and the way the message is being conveyed that is losing elections. That’s not to say that policies don’t matter, they absolutely do, but if you’ve got great policies and shit messaging, then you’re not going to win voters over, no matter how much better you are.
I forgot which comedian did this bit during their standup but their point was that progressives/liberals/leftists suck at messaging or sloganeering. Their goals are noble but there are no catchy slogans to go with it.
Just think about it. “They’re killing the babies!” is way more catchy and effective than “Access to abortion should be available to everyone. Even if you want to have a child, some complications or health issues may require you to abort the pregnancy as early as you can.” Yeah that’s not reaching everyone, is it? And you can’t scream it like “They’re killing the babies!”
And that’s just an example of policy that was chosen by few states’, which they also voted for GOP, giving them power to ban abortion on federal level. (In case you are wondering which states: Arizona, Missouri, Montana, Nevada)
If you can’t communicate how you can give the people what they want, how do you even counter “Democrats hate America!” or stuff like that?
And that works great as a protest slogan where people are already aware of how it works. But not a great slogan when you want to reach to people who are ignorant about what it entails.
Which indicates that policy is secondary to messaging. On every substantive policy metric, Democrats are better than Republicans. People even say they prefer Democratic policies over Republicans’ when polled, by wide margins. So it must be the messenger and the way the message is being conveyed that is losing elections. That’s not to say that policies don’t matter, they absolutely do, but if you’ve got great policies and shit messaging, then you’re not going to win voters over, no matter how much better you are.
I forgot which comedian did this bit during their standup but their point was that progressives/liberals/leftists suck at messaging or sloganeering. Their goals are noble but there are no catchy slogans to go with it.
Just think about it. “They’re killing the babies!” is way more catchy and effective than “Access to abortion should be available to everyone. Even if you want to have a child, some complications or health issues may require you to abort the pregnancy as early as you can.” Yeah that’s not reaching everyone, is it? And you can’t scream it like “They’re killing the babies!”
And that’s just an example of policy that was chosen by few states’, which they also voted for GOP, giving them power to ban abortion on federal level. (In case you are wondering which states: Arizona, Missouri, Montana, Nevada)
If you can’t communicate how you can give the people what they want, how do you even counter “Democrats hate America!” or stuff like that?
My body, my choice has been the message since forever.
And that works great as a protest slogan where people are already aware of how it works. But not a great slogan when you want to reach to people who are ignorant about what it entails.