Which indicates that policy is secondary to messaging. On every substantive policy metric, Democrats are better than Republicans. People even say they prefer Democratic policies over Republicans’ when polled, by wide margins. So it must be the messenger and the way the message is being conveyed that is losing elections. That’s not to say that policies don’t matter, they absolutely do, but if you’ve got great policies and shit messaging, then you’re not going to win voters over, no matter how much better you are.