The cost of digital advertising cannot be justified by its effectiveness (or rather lack there of). We’ve collectively spent hundreds of billions of dollars creating the infrastructure for invasive hyper targeted ads that do not get better results than simple billboards and terrestrial TV ads even now. We’ve created a global economy of marketing, media, advertising and sales solely reliant on technofeudalist overlords who’ve provided very little actual improvement of anything.
Maybe if those invasive highly targeted ads were the least bit accurate I would buy some shit from them. Instead half the time I can’t find the product I want without wading through a sea of crap even when I give them a search with specific parameters.
For me it’s been “I see you bought this specific laser engraver. Would you be interested in buying that exact model?”
No. I already bought it, and it’s not a consumable. If I decided I needed a new laser a week into ownership, it wouldn’t be because I was thrilled with that exact model.
The cost of digital advertising cannot be justified by its effectiveness (or rather lack there of). We’ve collectively spent hundreds of billions of dollars creating the infrastructure for invasive hyper targeted ads that do not get better results than simple billboards and terrestrial TV ads even now. We’ve created a global economy of marketing, media, advertising and sales solely reliant on technofeudalist overlords who’ve provided very little actual improvement of anything.
Maybe if those invasive highly targeted ads were the least bit accurate I would buy some shit from them. Instead half the time I can’t find the product I want without wading through a sea of crap even when I give them a search with specific parameters.
(Buy Washing Machine)
“Hello, I see you bought a washing machine. Would you like to buy a few more?” - Internet Ads
For me it’s been “I see you bought this specific laser engraver. Would you be interested in buying that exact model?”
No. I already bought it, and it’s not a consumable. If I decided I needed a new laser a week into ownership, it wouldn’t be because I was thrilled with that exact model.