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I actually didn’t care when there was an ad in the beginning of the video or what not. It was when I had to start watching multiple ads in the middle of a 10 minute video as well. Like come on, not even broadcast TV is that annoying.
Shorts are such a stupidly blatant way to start showing more ads than content, and they make navigating channels impossible. Hell you can’t even get away from ads in search results with premium.