It’s almost as if being publicly traded is bad for the stability and longevity of a company. Who would have thought?
[Disclaimer: I only read the headline]
The company will be dead by 2026 if they don’t get free money from the Canadian Government and Mr. Fink.
Its almost like you have to make games that people want to buy and play in order to stay in business.
Every game they’ve released in the past 5+ years has been mid or worse. They’re too big of a company to keep releasing mediocre games. Not only that but every game they’ve been coming out with has been hyped with stupid bullshit like NFTs and AAAA quality games. They’re trying to survive on gimmicks while betting on all the wrong things.
They’re just gonna lay off a bunch of people, make another assassin’s creed game, and then call it a day.
Just another example of how broken the premium end of the gaming industry is. Ubisoft is an old fashioned publisher, trying to churn out big hit AAA games based on big IP but producing poor quality buggy games, which don’t turn a profit.
We keep hearing how the games industry is “in trouble” but its actually thriving with loads of smaller devs and publishers doing well. The problem is the behemoth publishers like Ubisoft who release games based on financials timelines rather than the games being finished or high quality.
Its not like Ubisoft are short of good IP. What they’re lacking is good quality control and an environment to foster high quality creativity. When you treat gaming like its just a production line to generate money this is what you get. Making AAA games is expensive for sure, but its pointless if you don’t get the quality and the creativity right too - they’re just making expensice games.
We’re seeing the same in the movie industry - big studios producing franchise movies on a financially driven schedule with poor quality and lack of creativity.
Friendly reminder that Ubisoft has a workplace environment somehow worse than Blizzard and their CEO protected his bros who sexually harassed coworkers. There is absolutely nothing of value lost when that company goes belly up.
