I had a couple Republicans at my work a year or two ago who were adamant that renaming a local small body of water from [Racial slur against Native Americans] Lake to [Native American term for a type of body of water] Lake was “re-writing history”. They alleged a vast conspiracy including the Aunt Jemima’s syrup and other rebrands. They really do just believe whatever their programming says their in-group is believing at any given moment.