Money, Mods, and Mayhem

The Turning Point

In 2024, Reddit is a far cry from its scrappy startup roots. With over 430 million monthly active users and more than 100,000 active communities, it’s a social media giant. But with great power comes great responsibility, and Reddit is learning this lesson the hard way.

The turning point came in June 2023 when Reddit announced changes to its API pricing. For the uninitiated, API stands for Application Programming Interface, and it’s basically the secret sauce that allows third-party apps to interact with Reddit. The new pricing model threatened to kill off popular third-party apps like Apollo, whose developer Christian Selig didn’t mince words: “Reddit’s API changes are not just unfair, they’re unsustainable for third-party apps.”

Over 8,000 subreddits went dark in protest.

The blackout should have reminded Reddit’s overlords of a crucial fact: Reddit’s success was built on the backs of its users. The platform had cultivated a sense of ownership among its community, and now that community was biting back.

One moderator summed it up perfectly: “We’re the ones who keep this site running, and we’re being ignored.”

  • eran_morad@lemmy.world
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    3 months ago

    I’d probably be willing to put up with all of the thirst trap OF thots if Spez hadn’t killed Apollo. But no, that asshole just can’t get enough money. Fuck reddit.

    • GingaNinga@lemmy.world
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      3 months ago

      Apollo going down is the reason why I’m here on Lemmy. I loved that app as much as I hate ads and I refuse to compromise so I quit cold turkey and never looked back. I’ll do the same for youtube if they ever actually figure out how to combat ad blockers effectively for more than a few hours at a time.

      • ChocoboRocket@lemmy.world
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        3 months ago

        I did the same but for Reddit is Fun (android), and I still haunt reddit via browser but I don’t sign in or interact.

        It’s getting to the point where all the good content is also on Lemmy, probably won’t take long for lemmy to become peak old reddit with medium sized communities of real people interacting, supporting, educating, and roasting.

        We’ll probably be at a significantly lower critical mass before the corpos start invading, but hopefully the community can do a great job of reporting each other.

        I’d much rather pay a subscription for a spam bot free environment than watch new lemmys pop up every 15-20 years as enshittification bites.

        • glimse@lemmy.world
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          3 months ago

          It’s getting to the point where all the good content is also on Lemmy,

          Oh how I wish this was true… Unless you mean memes (which are reposted everywhere), lemmy has a fraction of the content. There’s huge niche communities over there and I still have to add “reddit” to my searches for technical issues.

          To be clear, that hasn’t convinced me to start using reddit again beyond that. Just being realistic about comparing the two

        • Potatisen@lemmy.world
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          3 months ago

          No service, no website, no app will remain the way it started. Lemmy will go to shit and a new thing will come along. Don’t be loyal.

      • HeyJoe@lemmy.world
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        3 months ago

        Same for me, except the app was Boost. I was very happy once it was released for Lemmy.

        I completely gave up with youtube apps. I just use Firefox on mobile and installed the add on ublock origin and haven’t had any ads since. Not the best viewing experience, but it gets the job done.

    • Rolando@lemmy.world
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      3 months ago

      I was using RedReader and last I checked it was still active. Originally I thought I’d still follow the local subreddit but I’ve had zero interest in using Reddit, the people who run it are contemptible.

  • fireweed@lemmy.world
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    3 months ago

    Disappointing article. It doesn’t mention what I see as the biggest issues reddit faces right now. First of which is that the sense of community has evaporated due to the proliferation of bots, corporate shills, nefarious agents, and god knows what else. Discussions no longer feel like they’re happening among regular humans anymore, and either the subject matter experts reddit used to be known for have left or their comments are getting lost in a sea of garbage. I’m not sure Cunningham’s Law even applies at reddit anymore, although that’s not unique to reddit but rather the general condition of the Internet nowadays. Which leads to the second major issue: the deteriorating quality of posts and comments. Not only is reddit awash in reposts and Facebook-level content, the subs are apparently all interchangable at this point; I stop by r/all occasionally and while posts that don’t quite fit the sub isn’t a new problem, now it’s like the subs don’t even matter; MadeMeSmile-type content is ending up everywhere while meaningless catch-all subs like “r/awesome” are proliferating. I think this is due to bots and the influx of “Facebook users,” neither of whom are going to be discerning when dishing out upvotes.

    The recent situation with r/wholesomememes really showed what’s behind the curtain: a house of cards all made up of bots and karma-farmers. The dead internet theory is alive and well at reddit, and who’s going to buy advertising (or content for AI trading or Google searches or whatever other Hail Mary attempts reddit is currently making in their desperate attempts at profitability) on the site once businesses realize their audience is all machines and other advertisers?

    • andrew_bidlaw@sh.itjust.works
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      3 months ago

      Which leads to the second major issue: …, the subs are apparently all interchangable at this point. … now it’s like the subs don’t even matter: MadeMeSmile-type content is ending up everywhere while meaningless catch-all subs like “r/awesome” are proliferating.

      As a long-time user of Vkontakte (VK), the russian Facebook, I’ve seen it here. Big communities oriented towards diferent groups became parts of one long human centipede, because average content made them more clicks and views they could then sell to advertisers. With a deteriorating price of ads it meant that’s the only way for them to be afloat, and the feed’s algorhytm favored them.

      What admins done next is some sloppy tries at cultivating OC or rather downing the visibility of what they’ve seen as a copied or low-effort content. As mechanics of it were obviously kept in secret, it lead to trial-and-error investigations of how it works and how to evade it. Predictably enough, it was dumb and introduced some unwritten rules for OC creators to be treated like legit posters, while repost farms were first to get the gist of it.

      Later, they introduced a random semi-manually approved ‘checkmark’ called Prometheus, with a fire emoji, that they selecrively put onto some communities for a limited time. As it was promoted, it temporally ups the visibility of one’s posts, and it has been verified to boost views to non-subscribers. But, as our classic character Chadsky (!) once said, ‘Who are to judge?’. If anything, it made the favoritistic manipulation even more obvious and left the black box of algorythm a secret to mods who, unlike most subreddit mods, really made it their paid work with hired editors and stuff. It reshuffled the informational landscape and highlighted some small creators, but also brought even more garbage due to what (now admins) see as safe and potentially popular.

      I suspect Reddit may try something like that at some point.

    • shalafi@lemmy.world
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      3 months ago

      The bots are why I never looked back. Within an hour posts are flooded with cutesy one-liners. Why would I enjoy conversing with a fucking robot?!

  • Crunk@lemmy.world
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    3 months ago

    I was on there today. I still have an account, funny enough. Mostly because there are certain topics and communities that aren’t hosted (or populated) as Reddit. A good example, World of Warcraft.

  • Rageagainstbelief@lemmy.world
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    3 months ago

    It’s just another example of enshitification. I felt it was time to move on to the next thing and heard about lemmy. Hopefully federated stuff like this won’t fall prey to the same pattern.

    • the post of tom joad@sh.itjust.works
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      3 months ago

      i suggest having multiple accounts in many instances especially since i see you are on .world.

      if you don’t have one, do it now! :)

      my guess (100% vibes-based) is .world might consume another couple comms and split off to its own thing. If i’m even right, how much that split affects lemmy depends on how many and how well we users are spread out over the other comms.

      • Takumidesh@lemmy.world
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        3 months ago

        Why create accounts now? If .world splits off, you can just create an account on another instance at that point.

        • the post of tom joad@sh.itjust.works
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          3 months ago

          Well i like jumping between instances constantly so i never feel a connection to any of them. I have an account in any instance defedded from another so i don’t miss the yummy content and get as many different perspectives flooding my brains busted dopamine receptors as i can, but that’s just me.

          I kept about 5 running accounts at any given time on Reddit too, because i didn’t want to be a karma whore. Maybe i just like lots of accounts and i don’t even have a good reason.

    • Buddahriffic@lemmy.world
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      3 months ago

      I think a sustainable growth pattern that could help keep this from happening here is one where connected subnetworks of Lemmy servers grow up to a certain point and then eventually split into distinct networks.

      There’s a critical mass required before it’s worth corporate and nation-state troll attention. If networks split off from each other before that mass is reached, then they might never get much attention.

      Or if they split a bit after that mass is reached, maybe they waste a bunch of resources and never get a good return on that investment and then the critical mass goes up a bit because there’s more risk involved. Plus seeing that shit might make people more receptive of the idea of a split because some still have the idea that more popular = better.

      That said, I do see that splitting a network like that won’t be easy to do in a way that doesn’t hurt communities. I’m also not sure how to handle niche communities, other than pointing out that they existed before Reddit was a thing, they weren’t just all concentrated on one website or platform.

    • MataVatnik@lemmy.world
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      3 months ago

      I still hop back in semi frequently, it’s definitely changed. Feels faker, past its peak with OC content and OC memes being a defining influence on the internet. But yeah, it still has a shitload of regular users.

    • shalafi@lemmy.world
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      3 months ago

      Reddit’s quality has gone down. Seems that’s no indication the business is going anywhere.

    • WraithGear@lemmy.world
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      3 months ago

      Eh, reddit could do great and i couldn’t care less. I just care that the federation is healthy