The biggest conservative news outlets are seeing a precipitous decline in traffic to their websites, and it's showing no sign of abating despite 2024 being a high-profile election season.On Wednesday, Daily Beast media reporter Justin Baragona tweeted traffic data compiled by media analyst Howard Po...
  • sqgl@beehaw.org
    0·
    5 months ago

    And where does he get the traffic data from?

    The websites would be guarding that and Google Analytics (if installed/enabled) would not divulge it to a third party.

      • sqgl@beehaw.org
        0·
        5 months ago

        That does not answer my question.

        No I don’t trust their methodology. In fact I am suspicious the numbers are entirely fictitious. I imagine they are highly guarded confidential information which is not public.

        • jarfil@beehaw.org
          0·
          5 months ago

          You asked where do they get the data from… well, that’s the answer 🤷

          The numbers could be fictitious (you didn’t ask whether they get “reliable data”), or they could be doctoring them themselves… but there is a number of companies whose work is to let sites put trackers that gather user data, so they can in turn use it as a point when luring advertisers.

          It isn’t “highly guarded confidential” information, websites would happily submit their access logs if that could make them look more appealing to advertisers… but they don’t, because: a) they could be sending fake data, which would make the aggregating company lose face, meaning they won’t accept self-reported data, and b) site logs contain a lot of users’ personal information, sharing which could fall afoul of privacy legislation.

          They may still have to pay for access to parse that data, or extract it from the data made publicly available (…which could still be doctored, but 🤷)

          • sqgl@beehaw.org
            0·
            5 months ago

            they can in turn use it as a point when luring advertisers.

            Wouldn’t that be shared only with potential advertisers upon request via a password rather than just making it publicly available?

            I am only speculating, are you?