Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.
The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.
This is a bit unnecessarily tough on independent content creators… what exactly do you expect them to do? Make no money from their content? How would they be able to make a living?
I’m a big fan of Patreon.
Sure, Patreon is great, but Patreon alone is not enough for most creators to make a living, considering how hard it is to get people to commit to monthly subscriptions.
But why do they need to make a living creating content.
We should go back to hobbyist sharing videos of their hobby and interest for the love of it instead of a guy trying to make money by jumping into trendy hobbies and creating bland generic content until the algorithm picks them.
It would reduce so much noise online and the stuff we would be left with would be people who have the best content. It would eliminate the drama and toxic crap for views.
I’ve seen a number of content creators argue otherwise. From the “Hello from the Magic Tavern” sketch comedy group to the “Scenes from the Multiverse” Cartoonist to the various musicians cranking out indie tunes on Bandcamp, the refrain I consistently here is that direct patronage offers significantly better returns than ad-supported payments on bigger media platforms.
Indie creators generally have an easier time of securing monthly subscriptions because they’re more boutique and have closer connections to the audience. And you don’t need an enormous audience to bring in a reliable income. While YouTubers need to get into the hundreds of thousands of subscribers to see any kind of productive ROI, Patreon artists can justify the expense of their work on an audience in the hundreds. They can go entirely indie with an audience in the thousands.
Most creators can’t afford to go fully indie, but the margins are so much better relative to the audience size with direct payments. Even just $2/viewer/episode pays vastly more than what a streaming service offers.
Would you put blame on doctors for contributing to the opioid?
I see it the same. Every one bares responsibility. And even though a big chunk is on the pharma and media companies. There is still the pusher
For me, it depends on what they’re promoting. If it’s some crappy mobile game or crypto, I’m out. But I’m fine with the usual shit like energy drinks or VPNs. Like, those things usually have a serious business behind them, even if they might be useless for the vast majority of viewers.
If Netflix ads were just energy drinks and VPN then you’re cool with them adding these tiers?
Honest to god question. How many hours a day are you OK being spent on being sold something. What is your ratio of content to ads.
That’s your time by the way. My full belief is anyone trying to sell me anything needs to pay me. Not a content creator. That’s my time I barely have any of it to give so when 1 hr out of 3 hrs I got to relax is spent being sold shit I’m pretty pissed.
And it isn’t like I can. Just opt to enjoy ad free content creators. They no longer exist because the ones that monetized it. That’s the part I hate most.
It’s a little different with Netflix, because of what they started out as. With Youtube, I expected to be advertised to from the beginning, you know? I pay for Youtube Premium and use Sponsor Block to support the creators I watch while having a mostly ad free experience. Also, I just trust most of the creators that I watch to have my best interest in mind in terms of what they advertise.
But for Netflix, their whole thing from the beginning was that they were better TV. That’s how they sold it to me. Now they’re slowly losing their point. So I’d definitely not be alright with it if they started showing me ads on top of my subscription fee. Same with Prime Video, because I know they’re experimenting with that.
Yep. I don’t hate youtubers for doing ads. Everyone needs to make money. Just skip the ads.
Except for Ryan George because he actually makes his funny as fuck.
I’m gonna assume by “contributing to the opioid” you mean over-prescribing pain medication for the commission? If so, that comparison is so far-fetched that it’s completely meaningless. You’re really going to compare that with independent creators having skippable ad reads that have to be clearly marked as such on content you get for free?
Mind explains what is far fetched about it?
There was an opioid crisis where drug makers sold pills to the public that the public did not need and they used doctors to sell them.
There is an advertising epidemic where industry is working to push ads into every space we listen, look or experience and they are using content creators to justify it
Both have a large well funded industry. Both require an interface between public and the industry to sell their product. Both push products to people who don’t need them by using these interfaces to bullshit, lie and leverage their authority to sell the product. And in one case we blame the interface in the other we say " they aren’t responsible they are just making money" so why?