Not at all. It just depends on who you’re trying to reach. If your target demo isn’t very specific, you could get many more views at a lower cost.
If your product is only relevant to 18-35 year olds then that’s probably not a good idea. But if your target demo is basically anyone, then general marketing works well. A Nissan Leaf has a much larger potential market than an Audi E-Tron for instance.
You can also have separate targeted marketing to ensure specific demos get more focus or have specific targeted variations of the ad campaign.
I mean that’s what happens when you cancel everything and close studios.
Can’t release anything if you aren’t making it.