Its so much less cool than that.

Business leaders have finally gotten the legal oversight landscape set up so the cash register is being monitored by a blind baby that was dropped on its head, so they’re all just lining up robbing the place.

The end-game plan seems to be to keep it up until things go all Mad Max, then hide in underground vaults until that blows over and start it again.

Good point! Everyone that sees the news on this is either going to already be using Plex or not internalize it because it isn’t relevant to them.

It seems like they’re jumping through an awful lot of hoops to bamboozle some tiny number of potential customers that happen to be in the market for self-hosted media streaming right then at the time of the announcement of the end of the lifetime subscription.