It’s unquantifiable, yes, possibly even placebo at times, but I think of it as paying for the features on top of search. I particularly find being able to create and adopt a search “lens” / focus and the ability to (de)prioritise domains very useful for my situation and needs.

That being said, I totally agree with your sentiment. I also only have limited subscriptions I can practically maintain, and I feel like this one’s earned it’s place well enough. To each their own I guess.

I’ve recently started paying for unlimited searches over on Kagi, and I’m very happy with the results so far. I’d gladly pay if it meant less search cruft and higher result quality, but sadly Google’s just been going downhill for quite a while now.