The Beehaw admins made this choice, and documented their rationale here: https://beehaw.org/post/567170

… advertisement and push they did on sites like reddit…

The lemmy world admins advertised on Reddit? Can you link an example?

… their listing on join-lemmy.org…

Until recently EVERY lemmy instance was listed on join-lemmy.

And with the name Lemmy.world they did nothing to dissuade anyone from thinking that.

They run a family of servers under the world tld, including at least mastodon, lemmy, and calckey. They’re all named similarly.

I also saw nothing from .world not claiming to be the bigger instance(super lemmy)

They ARE the biggest instance, but that happened organically. It’s not based on any marketing claims from the admin team about being a flagship/super/mega/whatever instance. People just joined, and the admins didn’t stop them (nor should they). It’s not a conspiracy to take over lemmy. It’s just an instance that… until recently… happened to work pretty well when some were struggling.

I think the issue is that .world has put itself forward as some sort of super lemmy.

Citation needed. All the admins of lemmy world ever purported to do was host a well-run general-purpose (aka not topic-oriented) lemmy instance. It was and remains that, and part of being a well-run general purpose instance is managing legal risk when a small subset of the community generates an outsized portion of it.

Being well run meant that they scaled up and remained operational during the first reddit migration wave. People appreciated that, but continuing to function does not amount to a declaration of being a super lemmy.

World also has kept signups open through good times, and more recently bad. Other instances at various times shut down signups or put irritating steps and purity tests along the way. Keeping signups open is a pretty bare-minimum bar for running a service though, it is again not a declaration of being a super-lemmy.

Essentially lemmy world just… kept working (until recently when it has done a pretty poor job of that). I dunno where you found a declaration that lemmy world is a super-lemmy, but it’s not coming from the lemmy world admins, it’s likely randos spouting off.

I think a couple things are in play:

• Very few people consumed these comics as we are… reading each one in sequence. You’d more likely sporadically encounter them in the funnies section of a physical newspaper. Which was a pretty hit/miss proposition to begin with. No one expected every one to be a winner, and people would routinely skip over stuff that didn’t interest them without thinking about it too hard. You’re operating under the assumption that Far Side is a classic, but at the time people would just cruise by and think “that comic is stupid, just like 60% of the other stupid comics on this page”. And folks were pretty happy to have 40% of comics be a bit funny.
• What made Far Side a classic was not its consistency. Rather, there were a few strips that became cultural phenomena. Basically a handful of hits that were breakout memes of the 80s and 90s. Colleges used to sell t-shirts of the school for the gifted strip with the kid pushing on the door that says pull, which is pretty accessible and one of those breakout hits.
• Because of those breakout hit strips, some folks got into Larson’s style of humor enough that fewer of his strips were inscrutable to them and he had a lasting market.
• Other comments point about topical references and those are also a big deal. If someone sees a beans meme with no context 30y from now, it ain’t gonna be funny. But a few weeks ago on lemmy, it was part of a contextual zeitgeist that was more or less about “these idiots will upvote anything, I’m one of the idiots… I’ll upvote this!” and it kind of captured the exuberant excitement of not knowing what lemmy was but wanting it to be something. Similarly, these strips often weren’t intended to last multiple generations. They assumed you were reading the newspaper RIGHT NOW… and so could reference current events very obliquely and still be accessible.

TLDR: Like a stupid meme, many Larson comics require shared transient context we’re missing now. Some are also just fukin weird, like cow tools. But some were very accessible and became hugely popular. These mega-star strips cemented Far Side’s popularity, and which gave Larson the autonomy to stay weird when he chose. Now we waste time trying to figure out what they meant.