Honestly for an MMO it’s still a good price. MMOs in particular people sink a tonne of hours into, so it’s pennies per hour which (like gaming in general) is a pretty good rate for entertainment. That doesn’t mean huge mark ups like these are anything but infuriating.
I’ve said it before and I’ll say it again, Runescape should have tiered membership for multiple characters. For example, one character for $10, three for $20, ten for $50, etc. This would make it easier on player’s wallets, and frankly it would encourage people to play the other game modes.
Having said that, I think the larger problem is that the people that develop the game get peanuts for pay. Most of them are fans of the game and just want to work on it, but doing so shouldn’t trap them to a low income. It’s not a good sign when developers can leave the company and earn a higher salary streaming Runescape content.
What can you expect when the company is owned by an investment group.
Gone in less than a month, yet not discounted to 1¢. They could do it, just don’t care.