The firm launched this project after European publishers demanded more information about the traffic brought to their websites by Google search as part of the implementation of the EU Copyright Directive.

For the full context:

• Publishers want to force Google to pay them for “copying” their news into the search engine.
• Google claims publishers would die of starvation without Google.
• In countries where such forced royalties were implemented, Google simply delisted everyone… until publishers came back crying about lost visits.