Social media users probably won’t read beyond this headline, researchers say | Penn State University
www.psu.edu
In an analysis of more than 35 million public posts containing links that were shared billions of times on the social media platform between 2017 and 2020, the researchers at Penn State found that around 75% of the shares were made without the posters clicking the link first. Of these, political content from both ends of the spectrum was shared without clicking more often than politically neutral content.

A new study of 35 million news links circulated on Facebook reports that more than 75% of the time they were shared without the link being clicked upon and read

    • AwkwardLookMonkeyPuppet@lemmy.worldEnglish
      2·
      9 hours ago

      And there are a bajillion of them, and all completely random. You could read for the rest of your life and not get through a single day’s worth of shared articles. That said, you really should read something before sharing it. That part is just stupid.

    • TropicalDingdong@lemmy.worldEnglish
      41·
      16 hours ago

      Right? Do you expect me to click on 90% of articles?

      Social media is a filter. I’m using it to figure out what is worth clicking on.