Here’s Why I Decided To Buy ‘InfoWars’ By Bryce P. Tetraeder, Global Tetrahedron CEO ☞ https://theonion.com/heres-why-i-decided-to-buy-infowars/
And let me say, I really do see it as a family. Much like family members, our brands are abstract nodes of wealth, interchangeable assets for their patriarch to absorb and discard according to the opaque whims of the market. And just like family members, our brands regard one another with mutual suspicion and malice.
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The assets were auctioned off to pay his debt to the families of the Sandy Hook shooting.
So effectively they gave money to the families of children killed in a school shooting that he slandered in cruel and vile ways.
Given that the families pretty reasonably dislike him, the added bonus of his creation being used to openly mock him and promote a message they endorse is quality icing on the cake.