This is ridiculously well trod ground, but Prey also wasn’t at all helped by Bethesda’s marketing.

They had what is probably the truest successor to System Shock 2 that’s been made on their hands and Bethesda made Arkane use the title of a 15 year old portal based shooter that had absolutely no relation to the game and didn’t do particularly well because they owned the IP.

The entire Bethesda-Arkane relationship has been pretty thoroughly mismanaged.