"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.

And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d’Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."

From https://us.tonyschocolonely.com/pages/faqs

  • Ledivin@lemmy.world
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    1 month ago

    I love it, but I feel obligated to say

    "It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry!

    No, it makes sense. I understand, but it makes a lot more sense

    • SmoothOperator@lemmy.world
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      1 month ago

      An ounce of their Dark Chocolate has 134% of the California MADL dose of 0.5 micrograms of lead, for those wondering about details.

      • LengAwaits@lemmy.world
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        1 month ago

        I know, right? It really sucks. They’re honestly one of the tastier bars I’d had. I’ve taken a bit of a step back from chocolate in general, these days. I probably got enough lead exposure as a kid… no need to add any more than is absolutely unavoidable.

    • Emerald@lemmy.world
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      1 month ago

      The lead and cadmium are in there on purpose, to enhance taste. Have you ever had chocolate without lead and cadmium? It tastes nasty

    • rsuri@lemmy.world
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      1 month ago

      I’m not sure if OP was intended as an ad or not, but I think we should have an informal rule that if a top post is about a product, we should all upvote the comment that has the worst fact about that product. It’s the only way to be sure.

    • rustydrd@sh.itjust.works
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      1 month ago

      Fait point, but it’s a statement about the industry as a whole, not their own production. Even if they were to distribute profits evenly over the entire production chain of their products (which I agree they probably don’t), the industry as a whole would still have this problem.

  • FinishingDutch@lemmy.world
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    1 month ago

    Absolutely disgusting chocolate in my opinion. Chalky and bland. It’s nice that they claim to be about equality, but the product itself just isn’t to my taste. And yes, the dumb way they make these bars also really puts me off.

    I just want a normal, boring bar that tastes nice. And this is not the brand for me.

    • JigglySackles@lemmy.world
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      1 month ago

      That was my experience with it as well. I’m surprised to see it around still honestly. Worst chocolate I’ve ever had from feel/texture to taste.

  • mechoman444@lemmy.world
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    1 month ago

    It doesn’t make any sense to do this as a metaphor. Chocolate is typically divided into evenly sized chunks for measurement purposes, regardless of the evil practices of the chocolate industry.

    The metaphor is asinine the explanation is confusing and it’s lost on almost everybody who buys this.

    I have had this brand of chocolate before and it is quite good however.

    • freddydunningkruger@lemmy.world
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      1 month ago

      I don’t know, man. Sounds like the guy at least TRIED to do something more than most people. Granted, it doesn’t compare to a life spent delivering clever piss-take commentary to Lemmy, but not everyone can be so blessed.

      Also, speaking of asinine, measurement purposes? If they were selling unsweetened cocao bars for baking, you would have had a point.

      I’d say most people get frustrated and think WTF did they make this chocolate bar a pain in my ass? Then maybe they notice the story on the inside of the wrapper and read it?

    • Adulated_Aspersion@lemmy.world
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      1 month ago

      Treat yourself one time. The quality of the chocolate is so much better than the garbage shoveled out by Hersheys.

      My spouse and I discovered their chocolate by chance. It’s now our go-to because of their business practices and their quality.