Just in case there was any doubt about how Jack Dorsey really feels about Bluesky, the former Twitter CEO has offered new details on why he left the board and deleted his account.
Bluesky hasn’t been hyper-commoditized yet. I don’t see ads everywhere. I don’t have bots jamming ׺°”˜”°º× 🎀 𝒫𝓊𝓈𝓈𝓎 𝐼𝓃 𝐵𝒾♡ 🎀 ׺°”˜”°º× into my feed. I’m not being spammed with “We noticed you haven’t joined our premium service yet, but for $8/mo we’ll stop showing you this message!” annoyance marketing.
But I’ve got no doubt its coming. It just hasn’t hit that Twitter-level critical mass of users, such that enshittification turns a profit rather than curbing adoption.
Bluesky is pretty fun and I’m glad he’s not there shitting it up anymore. I’ve only seen one nutsack on there so far.
Bluesky hasn’t been hyper-commoditized yet. I don’t see ads everywhere. I don’t have bots jamming ׺°”˜
”°º× 🎀 𝒫𝓊𝓈𝓈𝓎 𝐼𝓃 𝐵𝒾♡ 🎀 ׺°”˜”°º× into my feed. I’m not being spammed with “We noticed you haven’t joined our premium service yet, but for $8/mo we’ll stop showing you this message!” annoyance marketing.But I’ve got no doubt its coming. It just hasn’t hit that Twitter-level critical mass of users, such that enshittification turns a profit rather than curbing adoption.
Twitter used to be bigger than it is now and it also used to have less spam. So clearly size isn’t the problem.
The problem with twitter is Musk fired all the people who spent their day figuring out how to hide (or just delete) shitty content.
Twitter usage surged significantly prior to the Musk buyout. In 2010 they had 40M. They crested 400M users by 2020.
That’s the difference between growing your base and harvesting them.
Bluesky has in the neighborhood of 5-6M, by comparison.