• cmbabul@lemmy.world
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    3 months ago

    I believe this is called reclamation and it’s one of the most powerful aspects of capitalism, it’s really frighteningly resilient.

    • Codex@lemmy.world
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      3 months ago

      Recuperation

      I don’t believe reclamation has a particular political definition, though leftist projects will often speak of reclaiming things from capitalist culture, which is “reverse recuperation” or what the Situationists called détournement.