I believe this is called reclamation and it’s one of the most powerful aspects of capitalism, it’s really frighteningly resilient.
I don’t believe reclamation has a particular political definition, though leftist projects will often speak of reclaiming things from capitalist culture, which is “reverse recuperation” or what the Situationists called détournement.
Thank you that is what I meant, got my vocabulary mixed up
Co-opt I understand. But why commodify? Can somebody explain? I am just stupid
they turn it into a product or a consumption lifestyle
the college kids of yesteryear, who wore Che shirts and soviet hats, but were ultimately no threat to the system are a great example of this.
Excess ain’t rebellion. You’re drinking what they’re selling.
The capitalist will sell the rope to hang themselves
21st-century
Disco Elysium is fantastic
And it’s a predictably huge shame that capitalists sent a wrecking ball through the studio
(And inexplicably getting rid of Scouse cuno, the fuckers)
That’s disco, baby.
