The Conservative Party has lost half of its support in Wales since the last UK General Election, according to an exclusive ITV News poll.

Only 19% of Welsh voters said they would vote Conservative, while nearly half of all voters (49%) plan to vote for the Labour Party.

The poll by Savanta found that Reform UK looks set to match Plaid Cymru and win 12% of the vote in Wales.

The survey adds to growing evidence that Labour is heading for a landslide win in Wales with the Tories fighting to avoid a repeat of the 1997 election where they lost every seat in the country.