Getting your game noticed is a tricky business when you have to punch through the noise of the more than 10,000 new Steam games releasing each year. Young Horses, the developer of Bugsnax and Octodad, have found itself in an even trickier spot: Thanks to Google, people are expecting a Bugsnax sequel that doesn’t exist.
“We are not working on a Bugsnax sequel right now and I need AI bs to stop telling kids we are based on a wiki ideas fanfic,” Young Horses co-founder and president Philip Tibitoski tweeted earlier today. It turns out, through the wonders of algorithmic search result curation, Google’s featured snippets have been informing people that Bugsnax 2 will be releasing in October 2024, despite the fact that neither Young Horses or any other developer are making it.
The problem is that it only gets fixed when people talk about it en masse. Saying it’s fixed when it keeps making the same mistakes is misleading.