Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.
The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.
See, now I’m fine with that. I pay for Netflix and I want what I pay for to stay ad-free. Having an ad-supported tier with no fee in addition to that means that there are options for other people without enshittifying my experience.
That’s a world of difference to what Amazon have done where they’ve shoved ads into the service that I thought I was paying for, and then offered to charge me even more to get my original ad-free service back.