I’ve said before, what’s needed here is an independent org or maybe even multiple that can provide certification that pieces of media were created without the use of generative tech, and then open up companies that publish anything missing the cert to lawsuits from the public.
Verify then trust publishing would go a long way to contain misinformation in general, not just deep faking and other generated content.
Theoretically good but it’d also be yet another way to raise the bar to entry for all creative industries giving buffalo buffalo buffalo established players an even bigger advantage.
Nah just get the work certed, it’d be available for anyone, it just needs to pass the “No AI was used at all” test, and that can be done by giving creative software tools the ability to sign files whenever AI or screen shotting tools get used in their making
I’ve said before, what’s needed here is an independent org or maybe even multiple that can provide certification that pieces of media were created without the use of generative tech, and then open up companies that publish anything missing the cert to lawsuits from the public.
Verify then trust publishing would go a long way to contain misinformation in general, not just deep faking and other generated content.
Theoretically good but it’d also be yet another way to raise the bar to entry for all creative industries giving buffalo buffalo buffalo established players an even bigger advantage.
Nah just get the work certed, it’d be available for anyone, it just needs to pass the “No AI was used at all” test, and that can be done by giving creative software tools the ability to sign files whenever AI or screen shotting tools get used in their making