I’m sure there were a huge swath of people who used Twitter and didn’t care at all about Musk one way or the other.

Then he rebranded and threw his ego and control in everyone’s face. And all the people who like Twitter IN SPITE of Elon were now forced to acknowledge that their Twitter is gone.

Just like over at reddit now, the latest move has alienated the people who really cared about the platform itself. If they rebranded to “Spez’s World”, though, a lot of the people who didn’t give a shit before would suddenly be ready to bail.

He has so thoroughly ruined Twitter that you can’t help but wonder if that was his goal from the outset.