The article points to a concerning trend, well a couple actually.

One, companies are forgoing the pride, progressive, blm era fake support because they have crunched the numbers and realized that they don’t need to pretend anymore. Target has cut back their support significantly, and these c-suites and shareholders realize they don’t need to waste money pretending that they care. The times have shifted and a rise in right wing, fascist thinking worldwide has definitely emboldened them.

Secondly, the notion that queer liberals think that these companies ever gave two shits about them. Perhaps I’m misinterpreting the statistics and quotes in the article.

LGBTQ+ adults believe that companies can show support for the community by participating in the HRC’s Corporate Equality Index and earning a perfect score (93.5 percent), donating money to LGBTQ+ nonprofits (93 percent), and sponsoring Pride events (87.7 percent) — all of which the above companies have recently reversed their support of>

The sooner the working class realizes that these companies never gave a rats ass about them to begin, and only pretended because in years past it was profitable to do so (at least in the US), the better off we will be. The radical attitudes of young people in 2020 have shriveled away into a vague American liberalism which believes the status quo is just fine.

Maybe I completely overreacted or my biases are reading for me. But when I see stuff like this, I feel this uneasy feeling. Open to responses and thoughts.