Apple has been criticized for its recent naming scheme because it was the kind of complexity that Steve worked against. They clearly copied the names in a “death by committee” fashion with a total ignorance as to why they shouldn’t be copied. The recent naming scheme is clearly a mistake, and no one with a pulse on the market would say otherwise.

Dude, you’re gettin a… iPhone?

Not sure what they expected

And yet, they didn’t copy the right part of Apple’s names. iMac. MacBook. Mac Pro. iPad. Those names indicate form factors. Dell Pro Max Plus could be any of those form factors.